We'll run your Google Ads campaigns end to end: strategy, set-up and day-to-day optimisation. We'll agree your priorities (sales or leads), refine the account structure, ads and keywords, set up conversion tracking and make sure your campaigns keep improving from one month to the next.
We agree the goal, the budget, the KPIs and which products or services to prioritise. We look at your competitors and choose the campaign type that makes sense in your industry.
We build the account structure, ad groups, keywords and negative keywords. We write the ad headlines and descriptions, then set sensible bids and targeting.
We analyse the data continuously, cut whatever isn't working and put the budget behind the activity with the most potential. By testing ad variations and fine-tuning keyword match types, we keep pushing your ROI higher.
You get clear summaries of the results, with our view of what the data means for your strategy. Alongside the numbers, each report gives you specific recommendations for improving your website, ideas for new creative directions and a detailed action plan for the month ahead.
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