a wave of creativity for w Otuleniu

Visual identity for a grief support brand

We designed the w Otuleniu identity around a symbol of an enfolding gesture and set out the rules for using it in a brand book.

Client: w Otuleniu
Industry: bereavement and grief support
Services: Branding

Project goal

w Otuleniu is a psychological support brand for parents who have lost a child and for people who are grieving. The brand's tagline is 'Przestrzeń na to, co czujesz', which means 'a space for what you feel'.

What we did

Branding

Logo in vertical and horizontal versions, with and without the tagline
Symbol: an enfolding gesture with a dot referencing the Great Bear
Three-colour palette with a 'one colour, one topic' rule
Typography, clear space and minimum logo sizes
Pattern made from the symbol, plus photography direction
Brand book with examples of the identity in use

Logo with tagline

Brand book cover

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