UGC content and a new shop for an eyewear brand

POKKO was looking for fresh, authentic user-generated content that would capture its distinctive style and bring the brand closer to its customers. The goal was a series of natural-looking videos and photos showing what it's really like to wear POKKO glasses. That's why the brand asked us to create content that reflects its customers' own experience and builds a genuine connection with its audience.

The shop had to change without disrupting customers, while the brand gained a more modern, cleaner look and more room to grow. It needed a visual and technical refresh, with sales running throughout and no risk of losing data. Our goal was to move the shop to a new theme with nothing lost and match its look to the brand's professional visual identity. Every detail of the build also had to be right, from testing to analytics and conversion tracking, so the shop was ready to keep growing its sales.