Web hosting is a service that stores your website’s files and database on a server connected to the internet around the clock. Put simply, the domain is the address, hosting is the plot of land with the utilities connected, and your website is the house built on it. You pay for hosting as a subscription, usually once a year.
Why does hosting matter for a business?
Hosting determines how fast your site is and whether it stays up. Slow hosting means a slow website, which in turn means a higher bounce rate and a higher cost per customer from every campaign. Downtime costs money too: a site that ‘sometimes doesn’t work’ burns through ad budget and trust. In Poland, the price gap between poor and decent hosting for a business website is usually a few pounds a month, which is less than a single click in a pricier campaign.
What should you look for when choosing hosting?
For a typical business website on WordPress, what matters is performance (servers running LiteSpeed and a current version of PHP), daily automatic backups that you can restore yourself, an SSL certificate included in the price, and helpful technical support in your language. As with the domain, the hosting account should be yours, with the logins in your hands. When we build websites, we help you choose hosting that fits the scale of the project.
Related terms: domain, SSL certificate.
